Mass hair care brand Odele has a new chief executive officer.
The brand has named Zach Rieken, most recently CEO of Living Proof from 2019 through 2024, to the position, effective immediately. Prior to his tenure at Unilever-owned Living Proof, the hair care veteran served as senior vice president and global general manager at Bumble and bumble, and before that, vice president of sales at Wella Co.
“From the moment I was introduced to Odele, I was inspired by its mission, its momentum and the passion of the team behind it,” Rieken said in a statement. “This brand is doing something truly special — making high-performance, clean beauty accessible without compromise.”
At Living Proof, Unilever alum Brian Kennedy succeeded Rieken as CEO earlier this year.
Odele was cofounded in 2020 by CPG veterans Lindsay Holden, Britta Chatterjee and Shannon Kearney. The Minneapolis-based brand debuted direct-to-consumer and at Target with a range of hair care products each priced at $11.99.