Stride Consumer is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands.

Founded in 2019 by a passionate group of experienced and successful investor-operators, our unique approach brings together a fully integrated team of successful investors working alongside seasoned operators to assist high-growth and disruptive consumer products and services businesses to hit their stride.

Stride: a step or stage in progress toward a goal; to walk with long decisive steps in a purposeful direction; to overcome an obstacle. Every person has a unique stride, no two are identical. Similarly each brand has its own story, personality and approach. Together, we support our partners on their journey as they take decisive steps toward delivering on their vision.

During our time together in private equity, the Stride Consumer team has had the pleasure of working side by side with the founders and teams of Brew Dr, drybar, Essentia, First Aid Beauty, Jeni’s Splendid Ice Creams, Simms Fishing Products, Tatcha, Urban Decay, and Yasso. All are dynamic, distinctive, beloved brands which became amazing success stories.

We are extremely proud to have helped each of them hit their stride.

Stride Consumer’s deep industry experience and success as investors, founders, operators and brand builders in consumer products and services goes well beyond the boardroom. Stride brings together a fully integrated team with complementary skills across three vital perspectives to support our brands as they take decisive steps toward delivering on their vision: an investment team with an operator’s mindset; operating partners who are functional experts; and operating partners who are industry specialists and former founders themselves. Through this model, we can best assist and support passionate founders and business leaders.

Within consumer we focus on the following areas of expertise:

We provide Growth Equity with flexibility in stage and structure and investments ranging from $10 to $150 million of equity in minority or majority transactions.

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