April 5, 2022

Performance Workwear Brand Truewerk Secures Investment with Stride Consumer Partners

DENVER (April 5, 2022)

Denver-based performance apparel manufacturer to build brand, grow internal team and enterprise uniform offerings following a Series B funding round.


Truewerk, the direct-to-consumer performance workwear brand, today announced a minority investment from Stride Consumer Partners. The deal marks the latest investment in highly innovative performance apparel brands for the partners at Stride.

Founded by Brian Ciciora, Truewerk brought to market the most advanced softshell work pants in 2015 and has continued to elevate what’s expected from workwear. Growing nearly 3 times year-over-year, Truewerk plans to amplify brand awareness, continue building their owned e-commerce platform, and expand their uniform service offering—while still bringing the most innovative fabrics and styles into the workwear market.

Stride joins an elite group of investors and advisors including Roundhouse Collective, a private equity group which includes Dan Nordstrom, co-founder Greg Hanson, and outdoor industry executive Steve Meineke, and RZC Investments, an Arkansas-based private equity firm led by Steuart Walton and Tom Walton.

“We’re excited to have Stride join the Truewerk team. Their experience and passion for innovative consumer brands make them a perfect fit for what we’re doing at Truewerk,” says Brian Ciciora, founder and CEO of Truewerk. “Everyone wants to build a brand with great products, but we want to go beyond just making the highest performance workwear on the market and elevate the lives and work of the men and women who wear our gear every day—on and off the job.”

Tim Burke, Stride Partner, added “We are thrilled to partner with Brian and his talented team on their mission to reinvent workwear for modern trade professionals,” he said. “We have followed the brand for years and recognize how their award-winning T2 WerkPant increases comfort, mobility, and performance on job sites everywhere. We look forward to supporting the Truewerk team to accelerate their vision.”

Truewerk manufactures and markets modern, technical workwear engineered to stand up to job sites everywhere, no matter the temperature or environment. From general construction, mechanical trades, utility work, work-at-height, and more, Truewerk strives to increase the comfort, mobility, safety and performance of a diverse community of tradespeople.

To purchase Truewerk apparel or inquire about their uniform service offerings visit www.truewerk.com.

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