Sharon Fox was recently invited to chat on the WH-THE-TECH!?! podcast on the hot topic “Is the DTC Party over?” The episode discusses how the go to market playbook of direct to consumer businesses has been impacted by consumer privacy laws, consumer behavior, technology changes and “walled gardens” ceasing to share data between marketing ecosystems.
This led to: What now? The pendulum is swinging back toward purposeful and distinctive brand strategy, brand architecture, and meeting the consumer where they are. Growth marketing is not one size fits all. It is native to your brand strategy. So is the party over?