Beauty Independent released their State of Indie Beauty 2025 report today. The report discusses everything from marketing, distribution, supply chain, tariffs, consumer outlook, preferences and need states. Leveraging data from analytic reports and consumer surveys — it is a must read for those navigating the evolving beauty landscape.
Our own Sharon Fox, Operating Partner at Stride Consumer Partners, discusses what we are seeing across the marketing ecosystem and how it is changing marketing org design.
We want to thank Claire McCormack and Beauty Independent for including us and the many other insightful contributors in this incredibly informative report.