April 19, 2021

Yasso Debuts Reformulated Mint Chocolate Chip Greek Yogurt Bars, Promotes Price Drop at Costco

Yasso, the better-for-you Greek yogurt brand, is debuting at Costco with its best-selling Mint Chocolate Chip Yogurt Bars, now in a bigger 15-pack box size and newer, mintier formulation.

As Yasso embarks on a new phase of product innovation and proves its strength in delivering audaciously delicious products that meet consumers needs, the brand has also landed the #5 novelty dessert ranking, surpassing legacy players like Klondike. And while the brand remains steadfast innovating in new flavors and formats, it hasn’t forgotten about its core base Yasso bars, unveiling a refreshed Mint Chocolate Chip Bar.

Yasso’s Mint Chocolate Chip Bars stand as the brand’s number one best-selling product and the new flavor formulation upgrade comes as a result of a consumer survey revealing a strong desire to up the ante of mintiness contained in every bite. Yasso quickly re-worked the formula of its most popular core flavor to pack each product with 25% more mint.

To celebrate the launch at Costco, the 15-pack box is available for just $6.99 from now until Sun 5/9, before going back to the regular price of $9.99. Each bar is only 100 calories and features 5g of protein.

About Yasso 

Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso is also an active, positive contributor to the community via its Game On! Foundation which inspires health and wellness for people of all ages.

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