BOULDER, Colo., March 25, 2021 /PRNewswire/ — Yasso Frozen Greek Yogurt, the world’s first frozen Greek yogurt bar and the #5 novelty brand is excited to announce today, the launch of its first snackable offering with the debut of Yasso Poppables, ridiculously creamy frozen Greek yogurt bites covered in a chocolatey coating and sprinkled with quinoa crunch.
On the heels of launching frozen Greek yogurt sandwiches last fall, the brand’s newest better-for-you innovation is available in four flavors including coffee, sea salt caramel, vanilla bean and mint. At just 60 calories each, Yasso Poppables are the perfect round, bite-sized better-for-you snack. Staying true to Yasso standard, the product is made with the goodness of Greek yogurt featuring live and active cultures, no artificial ingredients and packing big flavor.
“At Yasso, we are always looking for ways to disrupt the better-for-you frozen category and are excited to boldly enter snacking,” said Craig Shiesley, Chief Executive Officer of Yasso. “The launch of Yasso Poppables marks a new phase of innovation and creativity within the company and we are thrilled about what’s in store for the future.”
As Yasso embarks on a new phase of product innovation and proves its strength in delivering audaciously delicious products that meet consumers‘ needs, the brand has also landed the number 5 novelty dessert ranking, surpassing legacy players like Klondike according to IRI L52wk data. And while the brand remains steadfast innovating in new flavors and formats, it hasn’t forgotten about its core base Yasso bars, unveiling a refreshed Mint Chocolate Chip Bar. Yasso’s Mint Chocolate Chip Bars stand as the brand’s number one best-selling product and the new flavor formulation upgrade comes as a result of a consumer survey revealing a strong desire to up the ante of mintiness contained in every bite. Yasso quickly re-worked the formula of its most popular core flavor to pack each product with 25% more mint.
Yasso is available at retailers nationwide as well as available for delivery direct to your door on yasso.com. Yasso Poppables (SRP $6.49 per 6-pack) are available at Wegmans, Kroger, Jewel Osco, Hannaford and Harris Teeter. Yasso Frozen Greek Yogurt Sandwiches (SRP $5.99 per 4-pack) which launched at exclusive retailers last fall, are now available nationally and for purchase online. To find a store near you, or learn more information please visit Yasso.com and follow the brand @yasso.