We Help Passion Brands Hit Their Stride

Meet Brand Founders

Pete Maldonado and Rashid Ali - Chomps

A natural entrepreneur, Pete Maldonado spent the majority of his twenties, during and after college, as a Personal Trainer. It was through this experience that he learned how to properly utilize food, with a focus on caloric intake and macronutrients, to create flexible, long-term lifestyle changes. He educated his clients on the importance of clean foods. Having met his business partner and fellow co-founder, Rashid Ali, at a poker game in Chicago, Maldonado knew immediately that Ali’s critical thinking coupled with his knowledge in finance and operations would perfectly complement his own creativity and entrepreneurial spirit.